DESIGN.
WEIGHT.
MATERIALS.
COLOURS.
SIZE.
SHAPE.
The Architecture of Texture
The Alchemy of Material and the Maker’s Hand.
In the deliberate interplay of raw element and refined technique we work with wool for its grounding presence and rich, matte depth, pairing it with viscose to invite an intentional dance with natural light. How these fibers collide depends entirely on the maker’s hand—transforming raw thread into architectural surfaces that are graphic in expression, sculptural in form, and built to endure for generations.
OUR TECHNIQUES
HAND TUFTED
HAND KNOTTED
Artistry in Motion
Hand tufting translates complex artistic visions into rich, tactile realities with remarkable fluidity. Using a specialized hand-operated tool, skilled artisans punch loops of yarn through a stretched canvas backing, mapping out intricate patterns with absolute fidelity. The resulting pile is then meticulously sheared, carved, and hand-finished, delivering a luxurious depth that balances crisp graphic definition with plush, underfoot comfort.
The surface is built in layers of decision.
ANATOMY OF A COLLECTIBLE
Step 1: Ideation and Design
Every rug begins as a conceptual artwork, where we map out the exact scale, patterns, and visual flow of the piece.
Step 2: Colours and Dyeing
We custom-dye our premium wool, silk, and viscose fibers to achieve the exact rich tones and subtle shifts in color needed for the design.
Step 3: Naksha
The design blueprint is translated into a highly detailed, line-by-line master map that our artisans follow seamlessly during creation.
Step 4: Pre Loom Production
Setting up the foundation. We prepare the raw canvas and tightly string the structural threads to create a perfectly tensioned grid.
Step 5: Weaving
The heavy lifting. Skilled artisans meticulously hand-tuft or hand-knot the fibers onto the frame, bringing the design to life thread by thread.
Step 6: Post Loom Production
The transformation stage. The rug is washed, sheared to the perfect height, and hand-carved to create different tactile depths between materials.
Step 7: Inspection
A strict, final quality check where we review every square inch for absolute perfection in texture, color, and finish before it arrives to you.
MATERIAL CONTRAST
The tactile contrast between matte wool and luminous viscose.
A finished rug often depends on tension between fibers. The quiet, grounded finish of wool lets form read clearly; the silk-like reflection of viscose catches movement and brings a low, shifting glow to the surface.
VISCOSE
WOOL
